How to Raise Your Business' SEO Rankings for the Long Term

When it comes to SEO marketing, it’s a marathon, not a sprint. Building up a top page ranking requires a detailed strategy covering several angles of attack, because the search rank algorithms never measure only one thing. It can take months, even years, to claw into a top-ranked position in the coveted first five clicks. But with the right mindset and efforts, it can be done.

Why do the first five ranks matter so much? According to a Moz study, 67.6 percent of all clicks come from the first five results. By comparison, the 6-10th positions were only 3.73 percent of clicks. So if you are at the bottom of the page, and a user has to run their scroll bar all the way to the bottom in order to find you, the SEO ranking game is far from over.

For business owners, especially new business owners, new clicks need to come in for revenue not months down the line, but immediately. That’s a big reason why Pay-Per-Click revenue generation stays so popular. It’s instant gratification, compared to …